Inside Story – Fashion Edition

The Fashion edition of ‘Inside story’ brings the spotlight on some blooming local ventures in the fashion industry. For all the fashionistas and the shopaholics out there, this article would be a great opportunity to get to know some of the friendly neighborhood fashion ventures who might actually have ‘something over the top’ to meet your sense of fashion.


Introducing to you, ‘Derana’ by Tara, a venture that passionately carries the words of Mother Theresa; ‘I only feel angry when I see waste. When I see people throwing away things we could use.'

 ‘Derana’ by Tara is an eco-conscious brand initiated to encourage Sri Lankans towards sustainable living while enlightening them about global environmental matters.‘Derana’ delivers the idea 'even a small action makes a big difference', conveying their main goal as to reduce waste through repurposing, reusing or upcycling old material. They upcycle old plastic bags into gorgeous earrings, repurpose fabric into cute scrunchies, and covert coconut shells into scented coconut shell candles.

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Derana was launched during the global pandemic in 2020 amidst many obstacles, yet they kept going. Let’s be socially responsible and join hands with Tara to support her ethical brand by gifting our loved ones these gorgeous eco-friendly products.

You can contact Derana via:





Euforia is an affordable luxury brand for ladies’ footwear with a large variety of designs, founded by Dimithri De Meraal. She got inspiration from her dad as he works at a footwear manufacturing company and her passion is to be independent at a young age.

Her vision is to make every woman feel special and unique while maintaining the durability and the superior quality of the end product to deliver a ‘wow’ experience.

She initially started with sandals and has extended to a vast variation including bridals, customizations and heels. Out of which gaining customer trust in bridals is her biggest achievement. These exclusive unique styles are handmade using 100% local materials and can be customized in terms of colour, design and fabric to the customer preference making them a real contender among competitors.

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Although the lockdown situation during the pandemic resulted in lower sales , her perseverance allowed her to achieve better sales than in 2019. Euforia is a brand willing to try new things in the process of growth. Ladies, if you want to be classy and sassy here’s the best place!!

You can contact Euforia via:



Whatsapp: 0775391994

Tassels by TL

When it comes to tassels, almost every girl adores them to the extent where nowadays it has become a trendsetter. Being a vigilant youngster who pursues her career in the textile industry, Tharindi Liyanage was never too hesitant to start off her very own tassels-based jewellery brand by the name ‘Tassels by TL’ back in 2019. Though she initially pursued making handmade tassels as a hobby, her unique ‘nature’ inspired designs attracted many admirers within a short span of time and it is the reason why that despite the difficulties that arose due to the pandemic, ‘Tassels by TL’ is still standing strong in its grounds. Tharindi is thrilled to share her latest jewellery line, ‘The Fruit Collection’ for the year 2021 whereas, she states that the unmatched customized designs and the finest finishing are the guaranteed features of ‘Tassels by TL’. So, if you are looking for something to glam up your next outfit, well ‘Tassels by TL’ would definitely be a worthy choice. 

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You can contact Tassels by TL via:



Whatsapp: +94 77 089 3992

Pastels Dots and Co.

Pastel Dots and Co. by 3 Munasinghe sisters is a virtual small business of hair accessories. Initially, they started making scrunchies for fun. Surprisingly, there was a huge demand coming from their cousins and friends in the neighborhood. The journey started to kill boredom, was converted to a business, and picked up sales during the quarantine.

They furnish headbands and distinct scrunchies in round, bow, scarfs, minis, knotted bow scarfs and bow bands. What makes Pastel Dots and Co. unique is that they offer customized products according to customers’ preferred material, colours and style whereas, they offer more than 50 shades and in 5 materials. (17) (16) (15)
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Despite the challenges that came across during the pandemic, this business had catered to their customer needs successfully while receiving favourable remarks for quick service and quality material. They are currently taking the business slowly, with the hope of having their own store one day and also to make their products available in Sri Lankan larger clothing stores. Head down to Pastel Dots and Co. to get your hands on a variety of gorgeous scrunchies and headbands at reasonable prices ranging from Rs.80 to Rs.180.

You can contact Pastel Dots and Co. via:



The Cutie

‘The Cutie’ is a local brand that focuses on sustainable fashion and works towards a zero wastage concept to reduce industrial wastage. Chathurika Jayarathna, the owner of this eco-friendly business reveals that ‘The Cutie’ has an interesting inside story.

Chathurika started her business ‘The Cutie’ initially as a bookshop in 2014. It was a challenge to her because she comes from a background with very little knowledge on the business world, yet eventually, she gained a lot of experiences. After entering the university, she had to close down her bookshop but ultimately, she launched ‘The Cutie’ through online platforms as a fashion brand. This is how she started her online journey. (18) (19) (20)
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‘The Cutie’ mainly focuses on designing t-shirts, hair accessories, and dog bandanas. All products are made in Sri Lanka. Apart from t-shirts, everything else is 100% handmade and she commendably uses scrap fabric to make her signature hair bands and headbands. Purchase a product from ‘The Cutie’ and help this local eco friendly brand  grow.

You can contact The Cutie via,



Whatsapp: 0712812920

All these passionate entrepreneurs deserve a hats-off for their incredible work and creativity. So why not head over to these stores, next when you are looking for something to fine-tune your next outfit.

  • Nisara Wickramasinge
    Posted at 23:46h, 23 March Reply

    Great article!!!

    • rcuocfmfadmin
      Posted at 09:16h, 30 March Reply

      Thankyou very much Nisara!

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